I have the good fortune to be the President of an online racing league, FAST - Federated Association of Simulation Teams. FAST races on the iRacing Motorsports Simulation platform. In the sim, we emulate real world racing characteristics using laser-scanned facsimiles of the cars and tracks. Specifically, FAST races the Super Late Model and our home track is my real world home track, Five Flags Speedway in Pensacola, FL.
To close out the 2016 racing season, FAST is hosted it's own version of Super Late Model racing's largest event, the Snowball Derby. Held at Five Flags each December for the past 48 years, the Snowball Derby is a week long event in Pensacola with a series of preliminary events leading up to a 300 lap Super Late Model finale on Sunday.
We at FAST will be emulating that Sunday feature, holding our own 300 lap event on Sunday, December 13, 2015. The race will be broadcasted live over Internet TV on LSRTV and iRacing Live. The top three finishers will get several prizes and accolades.
When designing the logo for this event, I wanted to hold true to the feel of the real world event's logo, yet still be original and unique to FAST.
The official logo of the real event features a large, bold and gold number signifying the edition of the race. Underneath, the san-serif typeface uses varying font sizing to create a unique, eye catching effect. Billowing checkered flags backfill the design and a series of broken oval rings tie all the elements together.
In my first attempt to recreate the magic of the iconic logo for use with FAST, I think I failed miserably. I love the typeface, "Cool Helvetica". Aside from that, this version of the logo turned out to be too bland. More to the point, it felt bold, yet boring.
In the next revision, I remembered that red was a dominant color in the original logo. Sticking with the Cool Helvetica typeface, I added a thick red stroke to the mix, but still fell short of achieving the look and feel I was after.
After attending the actual Snowball Derby this past week, it dawned on me that the most striking element of the original logo is the big bold number signifying the edition of the event and the quirky, seemingly random, font sizing of the words "Snowball Derby." I played around a bit and decided to keep the FAST logo large, the edition bold and gold, and to focus on the styling of the lettering.
I feel really good about this rendition. It holds true to the design concepts of other FAST logos, pays homage to the original Snowball Derby logo, and has it's own unique style.